Pet insurance usually starts with what could go wrong. For ManyPets, we started with everything pet parents get right: the routines, the devotion, the slightly questionable decision to put your pet before everyone else. Tailmates brings that bond to life by giving pets and their people a shared tail. Set in recognisable everyday moments, the film uses humour, music and a little surrealism to say one thing without having to spell it out: ManyPets gets it. Pets over people.